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            英語資訊
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            商務英語口語對話:目標消費者

            Source: 恒星英語學習網  Onion  2011-01-22  我要投稿   論壇   Favorite  

            A: What's our target audience for this campaign?

            B: This go-around we're focusing on new moms, families with median income and one or more children under the age of two.

            A: Do you think that's much different from the soccor moms we tailored the last campaign for?

             

            B: Well, there are some similarities that come up. Because both groups are made up of mothers… so as before, we can play up on maternal instincts, hygiene, safety, along those lines. But that being said, there are some specific differences that come into play because we are dealing with mothers of infants here.

            A: Right, that makes sense. What's the average age?

            B: Demographics say an average age of 28.7, educational background of university or post-grad, annual household income of 40-50K a year.

            來源:恒星英語-口語頻道
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